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Modedesignern Mobilisierung
Seitdem Projekt "Mode zeichnet Hoffnung" 2003 - 2004 mit der Unterstützung von über 60 Modedesignern konnte Dessine l'Espoir viele Projekte in Afrika finanzieren.
Geschrieben : 0000-00-00 - Last modified 2017-06-24
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CONCEPT

"Fashion designing hope" could be the translation for the cultural event asking a selection of well-known fashion designers to draw a personalized light bulb. Drawings were then interpreted by women living with HIV/AIDS in the townships surrounding Cape Town in South Africa. The prototypes would then be validated by their author.

A small series of each light bulb prototype is then produced by the women involved in the project and distributed in an international network of shops and department stores, with a donation of 5 euros included in the price of each bulb for Dessine l'Espoir.

Making the light bulbs has become an important income generating activity for approximately 30 South African women. This artistic and less time and stress-consuming activity, is so important when you are living with HIV/AIDS. The event guarantees months of work for them and allows for the training of newcomers.
More than 60 000 light bulbs have been produced up to now.

The donation of 5 euros on each designer bulb sold has been an important source of income for Dessine l'Espoir, contributing in the following years to support communities affected by the virus and build the international awareness campaign: I Love You Positive or Negative.




AN INCREDIBLE OUTBURST OF SOLIDARITY

The first edition of "La Mode Dessine L'Espoir" last year created an incredible outburst of solidarity:

35 fashion designers have joined the project, including Agnès b., Alek Wek, Cacharel, Chantal Thomass, Christian Lacroix, Emanuel Ungaro, Enki Bilal, Franck Sorbier, Isabel Marant, Martine Sitbon, Maurizio Galante, Michel Klein, Nathalie Garçon, Paco Rabanne, Pierre Balmain, Nina Ricci, Stella Cadente, Thierry Mugler, Sonia Rykiel, Stéphane Saunier, Vivienne Westwood, Xuly Bët, Jean-Charles de Castelbajac, Marithé & François Girbaud...

The auction, organised at the Grand Hôtel in Paris was directed by well known Parisian auctioneer Rémy Le Fur, under the patronage of the French Minister of Culture.
More than 50 famous personalities have each sponsored a lightbulb, such as: humorist Muriel Robin, Actors Charlotte Rampling, Lambert Wilson and Julie Depardieu, singers Jean-louis Aubert, Dani and Lio, sport champion Stéphane Diagana...

All benefits of the auction of the original drawings and prototypes of bulbs have been funding a distinct Dessine l'Espoir, allowing the developpement of a medical and psychological complementary action supporting more than 2000 people in Swaziland and South Africa.
Since then, a donation of 5 euros included in the price of each bulb sold has also been donated to Dessine l'Espoir to pursue this action.

BHV - the Parisian department store, offered great exposure to the project thanks to a national campaign including Metro stations in Paris. Extensive media coverage was also given to the event with more than 100 articles and 8 TV coverages.


Presentation of the lightbulbs sold at the BHV in the parisian metro.

NEW EDITION, NEW DESIGNERS

In 2004, in order to ensure the sustainability of the income generating project for the women, and to extend the "Espoir pour les Townships" program to more people - Ithemba and Dessine L'Espoir decided to renew the project with a new collection of light bulbs, imagined by new designers.

The auction took place on the 29th of November 2004 at the Grand Hôtel de Paris.

This edition gathered many famous international designers, including: Jean Paul Gaultier, Missoni, Nina Ricci, Calvin Klein, Gianfranco Ferré, Kenneth Cole, Pierre Cardin, John Galliano, Philippe Starck, Irina Volkonski, E2, Sissi Holleis, Unarmed Response, Stone Cherie, Sonia Rykiel, Givenchy, Loulou de la Falaise, Michel Klein, Han Feng, Stephen Burrows, Maurizio Galante, Lolita Lempicka, Odette Bombardier, Ove H Finseth et, Nanette Lepore, Karine Arabian...

- The Council of Fashion of America NY has also been supporting the project with 5 American designers.




2007: NEW CONTRIBUTION OF THE FASHION DESIGNERS "SQUARE OF HOPE"

Top fashion designers were asked to contribute to this project by creating a drawing fitting into the shape of a square. Then, a group of women affected by HIV/AIDS in Swaziland has embroided the designs on a square piece of fabric.

The "Square of Hope» have been presented on psyche-mirrors (Stand swing mirrors). The pieces of fabric covered the back of metal stand mirrors. On the other side of the mirror, the signature of the fashion designer was engraved.

The mirrors have been presented at Maison&Objet International fair in september 2007, then shown in "Musée des Arts Décoratifs".
These pieces have then been autionned with the proceed going towards Dessine l'Espoir on the 28th November 2007, at "Espace Pierre Cardin"


Designs by Viktor and Rolf, Alber Elbaz for Lanvin and Martin Margiela.



VOIR LES OBJETS / DISCOVER THE OBJECTS ON ITHEMBA WEBSITE



Aubade lingerie pouch sewn and embroidered in Swaziland
The Lingerie brand Aubade joined once again Designing Hope to design a lingerie pouch in an appproach based on solidarity.

Object Objekte von Mode zeichnet Hoffnung
Eine Auswahl der objekte zum Verkauf zugunsten der NGO, die von Modedesignern für der Projekt "Mode zeichnet Hoffnung" entworfen wurden .

Mode zeichnet Hoffnung Ein Viereck der Hoffnung Auktion
Seitdem Projekt "Mode zeichnet Hoffnung" 2003 - 2004 mit der Unterstützung von über 60 Modedesignern konnte Dessine l'Espoir viele Projekte in Afrika finanzieren. Für "Ein Viereck der Hoffnung" wurde wieder die Modewelt um Hilfe gebeten.

Gegen Diskriminierung
Dieser Abschnitt stellt die neuesten Errungenschaften der Projekt "Mode zeichnet Hoffnung".

Galerie Designing Hope's Galerie
Eine Auswahl der Produkte von Einkommen schaffende Maßnahmen.

Fashion Designing Hope Glübirne Herstellung
lightbulbs are then hand-made by South African women living with AIDS: coloured and decorated with silicon, thin wire and beads to become real sculptures.

copie de Alber Elbaz Puppen
Im Rahmen des Designing Hope Projektes entwarf Alber Elbaz vier Puppen in einer limitierten Edition, die alle Miniature-Roben des Couturehauses Lanvin tragen.

Alber Elbaz Puppen
Im Rahmen des Designing Hope Projektes entwarf Alber Elbaz vier Puppen in einer limitierten Edition, die alle Miniature-Roben des Couturehauses Lanvin tragen.